DIRECTOR OF MARKETING

Remote Role (US Preferred)

ABOUT VINLI

Vinli’s team is transforming the mobility industry via our next generation data intelligence platforms. Our passion is building products and services that unlock the true value of connected cars by showing drivers, passengers and organizations the potential hidden within their vehicles' data. We were founded in 2014 and are backed by some of the biggest names in transportation (Cox Auto, Samsung, Continental) venture capital (First Round Capital, Westly Group) and energy (E.ON). We are also partnered with some of the largest players in the mobility industry – including ALD Automotive. And remote work has been a successful part of our cultural DNA since long before 2020. Future members of our team should be intellectually curious, self-starters whose work history demonstrates the courage to create and the maturity required to bring products to market.

ABOUT THE ROLE

As Director of Marketing, you will be responsible for conveying the Vinli narrative far and wide by developing, guiding, and maintaining outreach materials that showcase our capabilities to potential customers, partners, and the industry at large. We are looking for a PR leader who is passionate about spreading our narrative of data-driven solutions for the automotive industry through any and all available means.

The Director of Marketing will use both online and offline marketing strategies to sharpen the focus of our narrative, create compelling messaging, and drive interest in Vinli solutions & services. Through close collaboration with our Product Management, Design, Sales, and Engineering teams, this role will ensure that news of Vinli’s ever-expanding capabilities is communicated excellently, professionally, and consistently.

Ultimately, our Director of Marketing’s top priority will be to ensure that our message reaches and influences key stakeholders to help us initiate conversations and drive deals with lead players throughout the automotive, fleet, and insurance markets.

RESPONSIBILITIES:

  • Act as primary Public Relations contact for the company, managing outreach, and press and investor inquiries.
  • Develop Vinli’s Brand Strategy, Tone, and Manner; work closely with both our in-house Designers and cost-effective vendors to build collateral and implement our Brand Strategy.
  • Lead all outreach efforts for the company, including content development, distribution, and analysis of efficacy.
  • Work with Sales to create Sales Enablement materials & resources that help Vinli influence prospects and initiate deals.

REQUIRED QUALIFICATIONS:

  • Experience developing marketing materials, sales collateral, websites, social media sites, and other communications tools
  • Small company experience, working with limited resources where creativity is relied upon to break through
  • Demonstrated brand-building experience, creating messaging and expanding brand reach
  • Strong Social Media Skills for Business-to-Business Marketing

PREFERRED QUALIFICATIONS:

  • 5 years Marketing or Communications Experience within a product or technology organization
  • Technology Start-Up Experience Preferred, smaller company, remote work environment

BENEFITS

Vinli offers competitive benefits such as health care* (including medical, dental, and vision) and a highly flexible PTO policy. In addition, we will work with you to support individual career development opportunities such as conferences, advanced training, and certifications. Vinli transitioned to fully remote operations in March 2020, but we have a longstanding history of operating & supporting successful remote teams to drive a productive, professional, and enjoyable remote work culture.

*Health care benefits apply to US employees only. Alternative UK/EU related benefits available, details provided upon request.

EEO STATEMENT

We are an equal opportunity employer. We strictly prohibit unlawful discrimination or harassment of any kind, including discrimination or harassment on the basis of race, color, national origin, ancestry, religion, veteran status, age, pregnancy status, sex, gender identity or expression, sexual orientation, marital status, mental or physical disability, medical condition, or any other characteristics protected by law. We also make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.

VINLI CORE VALUES

  • Integrity – Doing what you say you will do at Vinli is our way of building trust among our team members, partners, investors and vendors. We believe that maintaining integrity requires openness and empathy in sharing goals and challenges with others.
  • Drive to Innovate – People at Vinli don’t just love to learn, they feel compelled to use their knowledge to make our Company and the world a better place. We believe in learning from our mistakes and always challenging ourselves to innovate - from the biggest product decisions to the smallest processes.
  • Joyful Work Environment – Loving where you work isn’t about ping pong tables and free snacks. It’s the feeling that you wouldn’t want to be on a project with any other team. It’s the feeling that you can get creative energy just by showing up to work. It’s the feeling that your entire team respects your life away from the job and understands how work impacts it. At Vinli, we believe in building camaraderie and joy in our environment by supporting and encouraging each other every day.